The task was to reassert grammarly within the AI space with a suite of new prompt product features accompanied with a new visual identity that repesented “GO”. I created the art direction for visual ID that demonstrated the path of movement through shapes ie: visual grammar. One that was championed throughout the campaign.
From the user in their workflow to the company as a whole— its words, information, identity, and communication investments—the “GO” theme evokes smoothness of action, unity, collaboration, trust, reliability, and flow.