Art Direction + Storytelling + Campaigns + Systems + Identity +





Grammarly Email Design SystemGrammarly needed a comprehensive design system to enhance its email presence. When I started, there was no established system beyond basic templates, meaning I was building almost from scratch. Over the course of the project, I developed over 100 components, integrating the refreshed brand identity across all elements referenced below.

This design system was created to scale the previous approach for broader business impact. It serves as a single source of truth for designers to execute cohesive designs and provides stakeholders and executives with a reliable reference.

To achieve this, I conducted an audit of the existing templates and systems, gathered insights from stakeholders to identify needs. The result was a cohesive and reusable component library that ensured consistency and alignment with Grammarly's brand identity.
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