Credits:
Leah Pincsak - Head of design
Angie Che - Brand Designer
Carlos Salazar - Brand Designer
Claire Rosas - Brand Designer
Key components of the rebrand included:
- Brand Positioning: Establishing an insights-driven and authentic identity that underscores Grammarly’s role in assisting users through advanced AI.
- Visual Identity: Creating a cohesive design system adaptable across various platforms and audiences.
- Customer-Centric Focus: Ensuring the brand reflects the journey and needs of its diverse user base.
We adopted a dual design approach: playful and approachable for individual users, and sophisticated with a luxury-like tone for enterprise clients. The overarching theme, “Start to Finish,” emphasized supporting users throughout their life stages—from high school to retirement. This holistic perspective allowed us to craft a brand narrative that aligns with Grammarly’s mission of empowering effective communication at every stage of life.